The main idea of this project is to increase sales to the Healthy You company, focusing on the user and creating a need appropriate to their requests by generating an innovative landing page that will captivate the impression of young people who want to have a healthy life without having to spend a lot of time on preparations.
HelloFresh is a global meal kit delivery service that provides customers with pre-portioned ingredients and recipes to cook meals at home. The company was founded in 2011 in Berlin. It has grown rapidly and now operates in multiple countries.
Chef Good is an Australian meal delivery service that offers healthy, pre-cooked, ready-to-eat meals, designed to cater to various dietary preferences and lifestyles. The company focuses on providing nutritious, balanced meals that are convenient, fresh, and free from preservatives, delivered straight to customers' doors.
-Pricing and Affordability: Chef Good is often seen as more affordable than HelloFresh, which could appeal to students, young professionals, and families looking for healthy meals at a lower cost.
-Customer Demographics: They appeal to a broad customer base, from young professionals and families to health-conscious individuals and busy parents. The company’s ability to cater to various dietary preferences, such as keto, vegan, and gluten-free, helps them maintain a wide appeal.
-Consumer Preferences: Time-Saving - Chef Good caters to busy professionals, parents, and health-conscious individuals who want the benefits of a homemade meal without the prep time. This focus on pre-cooked meals provides an attractive option for people who are tired of take-out but lack the time to cook.
-Health-consciousness: More customers are focused on eating healthier, and HelloFresh has capitalised on this by offering a variety of nutritious meal plans like low-calorie, low-carb, and plant-based options.
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